Despite the presence of Twitter and Instagram, Facebook still plays important role for businesses.
Although a number of experts have forecasted the demise of Facebook, a survey has shown that it’s user base is still increasing by 8 people per second.
In fact, it also boasts a total 22% of worldwide mobile internet advertising revenue – making the social media giant one of the sought after platform for businesses.
Having said that, below are the methods which you can use to create effective Facebook ads:
- The Right Concept
- Get your Pixels Right
- Catchy Title
- The Right Audience
- Final Two Cent
The Right Concept
Before you work on the details of your upcoming Facebook ads, get few ideas in mind on what message you want the ad to be carrying to your audience. What do you want them to find out?
If you’re offering discount promotions, how do you showcase the information in the ad? What if your company is organizing a sale event nearby? How do you inform them? What messages you want to highlight? Furthermore, how do you make the ad catchy?
When I started out Mirsky Mode, we didn’t focus much on creating content which acts as our own brand recognition. Our photos were typical and most editing done were pretty basic. Most of the Facebook posts and ads we shared did not give us much return.
After much research, I’ve realized the brand needed to be different in every posts. We are a small business, so we could not afford to organize photoshoots near expensive locations. Studio shoots are preferable. Then, we decided the most cost-effective way to create great content was by applying creative editing.
I learned my way around advanced level Photoshop editing and found new methods on making the photos look more vibrant and different.
The photos we posted caught many attention. The amount of Likes and engagement started picking up unlike before. Soon, people began to associate the styled photography with our brand. It helped immensely with our brand recognition. Each time they see the ad, they’d know it’s Mirsky Mode.
Get your Pixels Right
Facebook has listed specific photo pixels based on the types of Ads you choose. Create your ad using the list shared to ensure Facebook captures your message clearly.
The worst mistake would be having to crop the photo which you’ve tirelessly worked on. This increases the risks which a portion of the image will need to be excluded, causing the message to be missed out.
Creating the right text for your ad is as important as the image itself. Each time an ad shows up on your browser, you’re more drawn to reading the text first, then the image.
There’s a reason why Facebook is strict when it comes to adding text. It is to make sure your ad is optimized and that the message gets through to the market.
Be concise and straight to the point. It’s easier said than done.
If you’re pretty new about content writing, here’s my number one tip: Look at other brands and pay attention to what they normally post on their account.
The Right Audience
Determining the right audience is just as crucial as uploading the ad itself.
The reason is simple. Why would you post an ad to a group of people who has no interest in the product or industry your company is in?
For instance, you shouldn’t be advertising handbags worth up to USD2000 or above to a group of middle income group. It is just beyond their spending limit.
Identifying the right market audience could take me more than an article for me to write.
However, if you feel clueless about the topic, it is best you start with a group of people in the age group you’re targeting and organize a product focus group research.
The focus of this research is to understand how susceptible the market is to your product. In short, ask them whether they understand what your product’s capability is, the price tag and whether they would pay for such item. Spread your questions further in order to understand your audience better.
Remember, what I’ve shared is just the tip of the iceberg but I ought it would be enough to get you started.
Final Two Cent
My personal opinion, I’d feel the most important and difficult part in creating an ad is identifying the right market audience. You can create the best looking ad concept, but if it is shared with the wrong group of people, it becomes less effective.
Try to narrow down your audience list. Be specific on the types of people you feel would be interested. Your focus should be about sharing the right information to a group of right people. Stop thinking that mass information sharing works.