“93% online experiences begin with a search engine.” – imFORZA.com
I’m a believer that Search Engine Optimization (SEO) is as important as creating great content. While some ‘experts’ pushes for great content and de-prioritize SEO, I beg to differ.
An important part of writing a great content is to know what is trending with respect to your blog/website. Without SEO keyword research, you will have no idea where to start. It will be a small target to hit.
While there are a number of methods to find out trending topics/subjects (something which I’ll write in the future), I’d recommend to start using the Google Keyword Planner tool to get it rolling.
Google Keyword Tool
This is a MUST USE tool for every online startup. Keyword Tool enables you to identify what keywords are trending and often searched online. This is where you need to pay attention to get your business site on top pages of the Search Engine Results Page (SERP).
When I was researching for my startup, I have found a source by Neil Patel about long-tail keywords. So, my research was primarily based on that understanding.
My focus was on keywords such as handbags and designer handbags. Therefore, I needed to identify the most suitable and strongly associated long-tail keywords based on those topics to improve my SEO rating. This can be achieved using the tool.
Step 1: Start searching for your seed/anchor keywords. Let’s focus on one for this particular case, ‘handbags’. Go to Google Keyword Planner and type in ‘handbags’ followed by ‘Get Ideas’.
Step 2: Click on the ‘keyword ideas’ tab to show all the keywords related to your seed keyword ‘handbags’.
Step 3: Scroll down and look for the relevant keywords, which you can relate to ‘handbags’. Make sure the words selected are relatable as you will be using it to expand for longer variations. In this case, let’s pick the words bag, designer handbags and handbags for women.
Step 4: Copy the keywords and paste it into the search box for longer keyword variations.
Repeat Step 3 and continue gathering more keywords. Keep doing these steps until you have gathered at least 50 long-tail versions of keywords which relate back to your anchor; handbags.
So what’s next?
Now, you need to use all the 50 long-tail keywords. Let’s apply the keywords on an article you’re writing. Obviously, you can’t continuously use the words in your article redundantly. It needs to be structured in a way which when readers read it, there’s much appeal to it. Let’s go through the list below:
- Add keywords to Title and Subtitles.
- Add keywords in Bullet Form.
- Add the keywords to the Images you’ve included.
- Include the keywords in your sentences.
The first thing I’d add the keywords to would be the title and subtitles of the article I’m writing. These are the easiest lines to include your keywords.
Next, add more points in bullet form. Using bullet forms are straight to the point. Therefore, you don’t need to incorporate your keywords into the sentence you’re writing, which could be troublesome for some. You can simply add the points relevant to the long-tail keywords and it would still make sense.
Remember the advice to add images to your article? While it delivers a much better experience for your readers, it is also another strategy to include your keywords. Start labelling at the bottom of your images using keywords you’ve identified. I’ve even heard that it could help if you start entitling the images you’ve uploaded using similar relatable keywords.
Finally, include your keywords in your sentences. Whilst this could be troublesome for some writers who struggle to incorporate the keywords in sentences, it takes practice – eventually you’ll be able to get it done easily. Just be careful when you include the keywords. Don’t sound too redundant. Remember to always keep the flow of your article interesting.
Final Two Cent
Driving SEO and great content works best simultaneously. By using the keywords, you’re able to pinpoint trending subjects with respect to your blog/website – followed with great content you aspire to write.
What do you guys think? If you feel unclear or in need of help, let me know and I’ll help you out.