Personally, I’d feel a B2C setup works quite well on Instagram since end consumers would like to have a look at your product before considering to purchase – if they do consider, the platform offers great opportunity for businesses to connect with consumers directly. On the other hand, B2B often works with other businesses such as suppliers and distributors which most Instagram users aren’t.
It goes without saying that Instagram is one of the most popular social media sharing platform these days – if not the most. With a staggering amount of millions of people sharing photos and videos on it, the community is highly sought after by every business. So here’s 7 tips you should use to promote business on Instagram:
- Schedule well-timed posts and regularly
- Personally, I’d suggest using Crowdfire. The app simply provides you a lot of insights about your online consumers and best of all – it sends you post recommendations for your online media platforms from time to time helping you to post updates easily.
- You must have figured out some of the best times to post your updates. But if you haven’t, I’d recommend Simply Measured, an app which helps you figure out the best time to post updates – Free up to 25,000 Followers.
- Another app I’d suggest is the Iconosquare – which I strongly recommend. However, it only offers 30 days trial.
- Strong Call to Action
- Use the right words in your call to action see result in your posts.
- A survey has found that photo caption with the word ‘like’ receives 89% more Likes than the one that does not. It also found that photos receive up to 2194% comments by including the word ‘comment’ in the caption alone. That’s something you need to pay attention to.
- Follow and Like Players in the Industry
- Connect with people in the industry if you want to get known. It’s a no-brainer to follow influential people in your industry to get noticed.
- There’s evidence that points to us the more active an account is in liking other images, the more likely people visit your account and Like your images too.
- Open Conversation Comment
- Stop commenting the typical flatter such as ‘Great post!’ or ‘You have great talent!’.
- Instead, be more conversationist. Start making conversations with the players in the industry.
- Start by sharing what you feel would be appropriate to give the Instagram account the extra edge. End it with a compliment and a question related to the post.
- By creating an open-ending question, the user might be more inclined to pay more attention to answer rather than the typical compliments from other fans.
- Research Best and Popular Hashtags
- Hashtags are useful to get your page noticed by strangers around the world.
- Determine popular hashtags in your industry to reach your market’s full potential.
- Try the app TagsForLikes which offers ideas on popular hashtags that meet with your demand. Use it to determine best hashtags for your brand to grow on Instagram. My personal favorite would be Likes.
- Include Faces in Your Photos.
- Evidence shows strong indication that photos which include faces receive 35% more Likes than those that do not.
- Don’t forget to include photos such as selfies, group photos (or ‘we-fie’) once a while to start boosting your post likes.
- Rename location to your Website URL
- If your business has a website and you intend to promote it on Instagram, you can rename the location of your business location to the URL.
- It can be tedious nowadays to rename your location since the update.
- However, there is a method to do so which can be found on Benrequena’s website where it teaches you step-by-step to rename your location on Instagram.
- Once you’ve renamed your business location, each time you share it on you update, it will show up which gives better exposure to your website.
My Final Two Cent
Instagram gets a little bit tricky these days as the platform is saturated with competitors. Whilst it is important to analyse your competition, it is also important that you create your own Instagram marketing tactics suited for your own brand. If you struggle (which you will in the early stages), adopt some of your competitors’ principles and start developing your own ideas around it.